Smartclip renews partnership with Dailymotion as its exclusive sales representative in Spain, while Dailymotion confirms its local audience growth thanks to new content publishers.
Smartclip, leader in the online video marketing global market, has renewed a strategic partnership with Dailymotion, a leading video player technology and premium content discovery platform. Through this collaboration, Dailymotion’s video inventory is made available to brands through Smartclip ES for one more year. This partnership offers advertisers new ways to engage audiences through a large set of interactive and graphically advanced video formats, such as custom and interactive pre-rolls. Brands can now also leverage Dailymotion’s newly revamped platform to target Dailymotion’s growing audience in a fresh and immersive environment. Dailymotion’s recent initiatives include multiple alliances with major Spanish publishers such as OKDiario, El HuffPost, Europapress, Agencia Efe, El Espanol (Diario de Avisos, Navarra.com), Axel Springer España (Autobild Spain, Computerhoy, Hobbyconsolas, Businessinsider) and more! These new content channels have enabled Dailymotion to enrich its video offering in Spanish language to viewers which has resulted in an increased audience in Spain. Dailymotion now registers over 7.9 million unique visitors and 24.8% of reach in Spain (Comscore MMX Multi-Platform, July 2018), marking a +198% growth in 6 months (4.0 million unique visitors in January 2018).
Over the years, Dailymotion has evolved to become a point of reference for premium audiences across the globe, with 35 localized versions of its website and app.