Models uncovered : Etam goes live in your pre-roll!

On March 5th, the 2015 edition of the Etam Live Show was broadcasted on dailymotion.

In order to drive maximum traffic to the live show, the lingerie brand and its creative agency Fred & Farid have chosen Dailymotion Advertising to broadcast and mediatize the uber trendy event in a whole new way!

During the show, dailymotion users were invited to connect to the live broadcast through a brand new concept, the dailymotion live pre-roll.

The concept: users could have a peek at the live show directly from the pre-roll, with the objective to attract users at a moment when their attention is at its peak. By clicking on the pre-roll, they were redirected to the dedicated page created for the live show.

The teasing was a success: 10% click through rate and more than 140,000 views during the live show.

Take a closer look at our first pre-roll live for Etam: