McDonald’s and Dailymotion team up with star viner Zach King for a magic and viral campaign

To make a splash with the reboot of its iconic scratch card game, SCRATCH TO WIN, McDonald’s teams up with Zach King*, notorious Internet and Vine magician, for the first time in a media campaign in France.

In videos entirely produced in partnership with Dailymotion Advertising, the creative concept imagined by FUSE depicts McDonald’s giant scratch cards, from which Zach King makes impressive winning prizes come to life (100 000€, a car, a world trip, a television, etc.). A creative twist that concisely reflects the brand’s promise : 1 in 2 chances of instant win.

The 4 videos benefited from a media plan run by OMD (Omnicom Media Group) on the Social Web (Vine, Dailymotion, Twitter, Facebook) and on several other media websites (Allociné, M6, Melty etc…).

On Dailymotion, the 4 video set garnered more than 2.5 million views in just 3 weeks.

Watch the exclusive and magic video compilation by Zach King for McDonald’s SCRATCH TO WIN now !

*Zach King, +2 million followers on Vine (vine.co/Zach.King)