Let’s meet Punit Sarin, project manager at Liverail

Dailymotion Exchange recently had the opportunity to meet Punit Sarin, project manager at Liverail. Throughout the interview, Punit gives us a better understanding of the challenges the programmatic industry is facing. He also provides a clear insight of Facebook’s Liverail acquisition benefits, which is currently Dailymotion Exchange’s ad server and SSP technology. As Mr Sarin  points out, main benefits for Liverail is to take advantage of Facebook audience data for a better understand of the full user conversion life cycle and a better targeting of potential consumers.

Other topics discussed included the exponentially growing consumption on mobile, and the raising concerns about ad-block software. Mr Sarin eventually expressed strong doubts about the use of cookies in the near future.