Dailymotion signs strategic partnership with Surfboard Digital to develop Advertising operations in India

Through this collaboration, Surfboard Digital becomes Dailymotion’s official Advertising sales representative.

Mumbai, 25th July 2018: Surfboard Digital, leading Mumbai-based Advertising solution agency in India, announces today a strategic sales partnership with Dailymotion, a leading and global video player technology and premium content discovery platform. Through this collaboration, Surfboard Digital becomes Dailymotion’s official digital Advertising representative in India.

 Dailymotion is one of the largest video pooling and sharing platforms globally attracting 300 million viewers monthly and generating more than 3 billion views every month. It features dedicated sports, news, immersive TV and cinema, music and lifestyle channels that also comprise numerous high-profile media publishers.

 Dailymotion has been available to audiences in India for several years, with a team that has been focusing on developing local content partnerships. With a newly revamped user-experience that tailors navigation to users’ interests in premium publisher content, Dailymotion is now all set to leverage both audiences and premium contexts for brands in India.

 Surfboard Digital’s role will be focused on unlocking Dailymotion’s full potential and value on the Indian Advertising market. This partnership will allow Indian brands to access Dailymotion’s scalable video inventory of 68 million monthly instreams in the country and to reach over 11 million unique viewers* every month. Dailymotion will also offer a variety of targeting options, ad formats and technology that enrich the user ad-experience across multiple devices such as interactive and graphically advanced video formats or custom pre-rolls.

 “With a fresh redesign and an ever-growing premium content catalogue, our goal at Dailymotion is to empower brands to deliver their campaigns within a safe environment and to engage their targets through innovative ad solutions and formats”, says Todd Brizendine, VP Sales APAC at Dailymotion, “we’ve been focusing on building a video experience that respects users and this also includes a smooth Advertising experience for them. Brands will be able to witness significant improvement in their campaign KPIs whether it be completion or viewability”.

 Dailymotion’s Indian Sales partner Surfboard Digital is an Advertising solution provider, founded in 2014 that works with Advertisers, Direct Publishers and various other Video technology companies and marketplaces. They have a nationwide reach in the Indian market and have different teams specialized in Ad Operations, Sales, and Marketing that are currently focused on Dailymotion’s operations here in India.

 They work towards engaging audiences with a unique video experience and help advertisers serve video ads across multiple screens. The Surfboard Digital team is specialized at targeting audiences specifically based on their preferences, demographics, and region. The team works aggressively towards achieving the best results. Currently, they are working out of two global offices that located in Mumbai, India and Los Angeles, USA.

 *Comscore, Total Digital Audience Number, March 2018

About Dailymotion

Dailymotion is the video platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams and more. Launched in 2005, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests. Dailymotion is owned by Vivendi, a Paris-based multinational media company. For more information, visit www.dailymotion.com.

 About Surfboard Digital

Surfboard Digital is an Advertising solution provider, founded in 2014 that works with Advertisers, Direct Publishers and various other Video technology companies and marketplaces. They work towards engaging audiences with a unique video experience and help advertisers serve video ads across multiple screens. The Surfboard Digital team is specialized at targeting audiences specifically based on their preferences, demographics, and region. The team works aggressively towards achieving the best results. Currently, they are working out of two global offices that located in Mumbai, India and Los Angeles, USA. For more information, visit www.surfboarddigital.com

 

Press contacts

Dailymotion: Victor Ho victor.ho@dailymotion.com

Surfboard Digital: Karishma Naik – karishma@surfboarddigital.com