Dailymotion Exchange announces global video advertising partnership with Adform

Advertisers from all over the world can now purchase Dailymotion’s in-stream inventory across its premium private exchange directly through the dedicated interface of one more major Demand Side Platform: Adform.

London – 13 January 2015Today, Adform,  the premier ad tech partner for media agencies, trading desks, advertisers and publishers, with Dailymotion, one of the largest video platforms in the world with 3.5bn videos viewed per month*, announced a global partnership that allows advertisers to conveniently purchase Dailymotion’s in-stream inventory and to access the video platform’s worldwide audience.

Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has finalized an OpenRTB integration with one more Demand Side Platform (DSP): Adform. This move enables Adform’s global clients to access the second largest source of video advertising in the world. DMX’s premium video inventory is offered across desktop, mobile, tablet, game console, and connected TV in more than 180 countries.

The OpenRTB integration will allow Adform’s clients to benefit from fast and secure access to DMX’s instream inventory with enhanced targeting options. Buyers will be able to bid on the open auction and create customized, private deals tailored to their business objectives

“Our recent partnership with Adform strengthens our efforts in establishing DMX as one of the leading in-stream inventory supplier in Europe and aims at reinforcing our position in Nordic countries” said Damien Pigasse, Chief Revenue Officer, Dailymotion. “Providing buyers with granular targeting solutions to deliver their campaigns within a premium environment is our main goal. Therefore, we have released a large portfolio of targeting packages per country, directly within Adform’s interface so that buyers have instant access to them through deal IDs.”

“We have a very close relationship with Dailymotion, and are delighted with the integration of their exchange into our Advertiser Edge buying platform. We believe that this move will enable both Dailymotion and Adform to provide market leading programmatic video advertising solutions to our clients worldwide, strengthening our unique platform even further.” – Jesper Urban, Product Director, Adform 

Global clients of Adform’s demand side platform can now login and get a full overview of the DMX offer, access Dailymotion’s premium video inventory and start reaching audiences at scale.

Download the full press release here.