Adelphic Partners With Dailymotion Exchange to Enable Mobile-First Premium Programmatic Video Ad Buying

Global partnership provides Adelphic’s clients with access to Dailymotion’s premium mobile instream inventory to reach audiences across platforms.

Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Dailymotion Exchange (DMX), the private video exchange of Dailymotion, one of the largest video platforms in the world with more than 3.5bn videos views per month*. With the addition of Adelphic to Dailymotion’s roster of DSP partners, Adelphic advertisers can enjoy seamless access to DMX’s premium mobile instream inventory on a global scale.

According to eMarketer, digital video consumption continues to climb with mobile video consumption surpassing desktop in 2015. Marketing dollars are following the trend and Adelphic’s high performance platform enables its brand and agency clients to access DMX’s desktop, mobile web, and mobile app inventory, via Adelphic’s mobile-first insights.

“As our audience on mobile has now reached 50% of our global audience, it is strategic for us to build strong partnerships with demand-side platforms, that think mobile-first and that can help us facilitate the connection between advertisers and our mobile viewers” said Damien Pigasse, CRO of Dailymotion. “Adelphic works with the top agencies and brands world-wide, and we’re excited to enable them access to our premium digital video inventory to continue to reach and engage consumers. Adelphic is not just a simple addition to our DSP roster, but one with a strong expertise in mobile.”

DMX is the private video exchange that exclusively monetizes the Dailymotion video player instream inventory. DMX’s video inventory is offered in more than 180 countries and enables advertisers from all over the world to connect with more than 300 million unique viewers per month, within premium and engaging thematic contexts. More than 10 million videos are uploaded monthly on Dailymotion by leading media publishers across a large panel of verticals (sports, news, entertainment and more).

“Video drives KPIs for branding as well as performance,” said Gina Kim, head of partnerships for Adelphic. “By incorporating DMX’s mobile inventory into our buying platform, we’ve added more scale for our clients to reach their audiences on the move, on whatever device.”

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