For the second year in a row, the Bahamas tourism office and its communication agency Call Me Back imagined and set up a 100% digital video communication campaign and renewed its partnership whith dailymotion and its creative studio NROLL to orchestrate the execution.
How to genuinely promote the Bahamas to a mainstream audience and genreate excitement for future holidays on the archipelago?
The Bahamas tourism office relies on digital influence and audiovisual story-telling to reach this goal and thus presents Bahamazing Experiences.
Bahamazing Experiences involve seven teams of lifestyle and tourism bloggers, among the most influent at the moment. Each team travelled accross different islands of the archipelago to create experiential digital content, aiming at diversifying the image of the Bahamas and make the archipelago an accessible dream to internet users.
By bringing emotion and sharing their journey trhough their blogs, pictures and videos, influencers invite viewers to dive in at the heart of the Bahamas.
Each influencer is attached to a very specific and defined universe, in order to address different communities:
-Bruno Maltor, winner of the travel blog award in 2015, 250 000 fans/followers
-Alex Vizeo, travel blogging reference, 130 000 fans/ followers
-Pauline and Benoit, 50 000 fans/followers
-Celine, reference for 10 years in family and travel universe, 25 000 fans/followers
-Juliette and Gaetan, 60 000 fans/ followers
-Elisa and Max, 2013 Best job of the world winners in Australia, 120 000 fans/followers
-Morgan, 85 000 fans/followers
In total, this is about 1 million fans and followers who will be engaged with Bahamazing Experiences.
Since March 20th, the Bahamazing campaign is live on dailymotion with a custom brand channel created by NROLL, the integrated creative studio of the platform.
Via this shrine, the internet user can discover 11 Bahamas destinations through the entry door of the 15 different experiences lived by bloggers. The dedicated brand platform also gives specific and precise information about Bahamas as well as the three tour operator partners. A pre-roll teaser is served on dailymotion partners’ websites to encourage internet users to go to the Bahamazing Experiences platform. More than 2 million contacts are expected.
Simultaneoulsy, influencers’ articles are progressively revealed on their own blogs and redirect to the Bahamazing channel to extend the experience.
The adventure also continues offline with the opening of a Bahamas pop up store in Paris city center which allows internet users to jump from the virtual world into reality, and experience an authentic Bahamian experience (music, cocktails, traditional music, …).
Bahamazing Experiences in short
- 7 influencer teams with an cumulative audience of 1 million fans and followers
- 15 experiential videos shot by influencers in a paradisiac setting
- A 100% digital video campaign orchestrated by dailymotion
- A public meeting during an ephemeral Parisian event
See you on bahamazingexperiences.dailymotion.com!