Italiaonline becomes Dailymotion’s exclusive digital advertising representative in Italy.
Particular attention to the platform’s development and production of interactive and graphically evolved video ad formats, central to Italiaonline’s strategy.
Italiaonline, the first Italian internet company, has signed a strategic partnership with Dailymotion, a leading video player technology and premium content discovery platform . Over the years, Dailymotion has evolved to become a point of reference for premium audiences across the globe, with 21 localized versions of its website and app. In Italy, the platforms registers a video inventory of over 40 million monthly streams and over 3 million unique viewers (Comscore).
Dailymotion’s video inventory is now made available to brands through Italiaonline’s sales agency, IOL Advertising. This partnership aims at enabling advertisers to engage Dailymotion audiences through a large set of interactive and graphically advanced video formats, such as custom and interactive pre-rolls. These ad formats can also be activated on Virgilio Video, Italiaonline’s media center, which offers a rich, constantly updated library.
“IOL Advertising further strengthens its offer with this newly signed partnership between Italiaonline and Dailymotion, a global brand that is well-known and appreciated – said Andrea Chiapponi, Director of the Large Accounts Business Unit, at Italiaonline – For a leading internet company like ours, video can only be increasingly central to our strategy. Striking a deal with a major partner such as Dailymotion is perfectly in line with our policy regarding content quality and brand safety. These efforts are why more than one in two Italian internet users visit our websites every day and why advertisers trust us “.