Dailymotion enters strategic video advertising partnership with MediaMath

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Advertisers can now purchase Dailymotion’s in-stream inventory across their newly established global private exchange, with a direct access to private deals through MediaMath’s Deal Discovery app.

Today, MediaMath, the advertising industry pioneer that introduced the first Demand-Side Platform (DSP) in 2007, and Dailymotion, one of the largest video platforms in the world with 3.5bn videos viewed per month*, announced a strategic partnership that allows advertisers to easily purchase Dailymotion’s in-stream inventory.

Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has released an OpenRTB integration with MediaMath, enabling MediaMath’s global clients to access the second largest source of video advertising in the world. DMX premium video is offered across desktop, mobile, tablet, game console, and connected TV in more than 180 countries.

The OpenRTB integration will allow MediaMath’s clients to benefit from fast and secure access to DMX inventory, and enables clients to target their customers and optimize to business outcomes via the integrations. Buyers will be able to create customized, private deals tailored to their business objectives when buying via the integrations.

“Our partnership with Dailymotion reinforces the open ecosystem philosophy to which MediaMath is fully committed,” said Sam Cox, VP Global Partnerships, MediaMath. “It’s especially timely that we ensure our advertisers have unfettered programmatic access to premium video supply, and also have the opportunity to leverage exclusive, custom deals that deliver mutual success for both buyers and sellers.”

MediaMath clients can now get a full overview of the DMX offer through the Dailymotion profile on MediaMath’s OPEN portal, and have a direct access to DMX packages, including the ability to buy on the basis of a client’s first party data, thanks to MediaMath’s TerminalOne Marketing Operating System.

*Adobe Site Catalyst, June 2015, personal computer, mobile and tablet devices

About MediaMath

MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.

About Dailymotion Advertising

Dailymotion Advertising is the saleshouse of Dailymotion, one of the biggest video platforms in the world with 3.5 billion videos viewed* and 300 million unique viewers* each month.

Dailymotion offers an international catalogue of tens of millions of HD videos across all digital devices, and thanks to its partnerships from all over the world, provides free access to premium and live content such as cultural events, sport competitions or breaking news as it happens. Dailymotion is available around the world in 19 different languages and 35 localized versions featuring local home pages and local content.

As a pioneer in digital advertising since 2007, Dailymotion Advertising markets a powerful multiscreen in-stream offer (computers, mobile devices, tablets and connected TVs), with a wide range of consumer targets. The saleshouse not only offers sponsorships of exclusive premium contents, but also provides ideas and technologies for custom video and web production dedicated to brands.

Dailymotion Advertising in based in New York, Palo Alto and Paris (France), and has partners in local major saleshouses across more than 15 countries worldwide. Dailymotion Exchange, the Dailymotion marketplace launched in 2014, enables local and international trading desks (agencies and advertisers) to build programmatic campaigns for highly targeted audiences.

*Adobe Site Catalyst, June 2015, personal computer, mobile and tablet devices